Published on January 25th, 2012 | by Chris Powell0
THQ changes focus to core games, digital content
Fresh off the speculation that THQ canceled all its 2014 lineup and was looking to sell the company, the gaming giant has announced a new business focus that’s geared towards core games and expanding its digital content lineup. Part of this strategy sees THQ abandoning its relationships with kid’s licensed entertainment companies.
“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, THQ’s president and CEO. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”
The company has been rather outspoken on the importance of extending a game’s life by supporting with add-on content, but it’s nice to see that it’s further focusing on digitial offerings. Now, they just need to get to work on that LEGO Red Faction game I’ve been praying for!